Spotlight: Brand the Author (Not the Book): A Workbook for Writing & Launching Your Own Author Brand Plan by Karen A Chase

If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers. This is the only author branding workbook that uses proven steps to guide you through building your written author brand.

This easy-to-follow (and often fun) step-by-step workbook-developed by an author and branding professional-will help you structure your own written author brand plan.

This workbook will guide you through steps to:

  • Structure realistic hours for writing versus marketing

  • Craft your particular author message

  • Outline how to connect with your targeted readers better

  • Select your author platform tools (digital, social media, and more)

  • Prioritize a plan to build your author platform tools

  • Establish standards for your author logo, graphics, and materials

  • Create a brand that is unique, consistent, and authentic

At the end of this comprehensive yet simple guide you will have a strategic written author brand plan.

Whether you're about to launch a debut novel, or you have a dozen published books, this workbook will help you stand strong and say, I Am the Boss of My Author Business! 

PLUS: You'll also learn:

  • Why branding the author (not the book) will help sell more books

  • Who handles marketing for authors in order to grow your career

  • Why becoming an Author Entrepreneur will help you feel empowered

  • Publishing-related marketing and branding terms to make marketing easier

  • How and where authors make money... so you can earn more and do less

Grow your writing career beyond one book. Connect with your unique readers. Develop your author brand, by ORDERING THE BOOK today.

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About the Author

Karen A. Chase is an author, speaker, ad rand designer. Karen writes both fiction and nonfiction and shares behind-the-scenes details about #ChasingHistories. Order autograph copies via KarenAChase.com & follow her via @KarenAChase. 

Her latest, BRAND THE AUTHOR (NOT THE BOOK) is a workbook for authors to build their own brand. Her debut Revolutionary War novel, CARRYING INDEPENDENCE, was No. 12 of the Top 100 Indie Books of 2019, a 2020 Library of Virginia Award Nominee. She has spoken with nearly one hundred historical, corporate, and trade audiences in the US and Canada—both virtually and in-person—about history, branding, and entrepreneurship.

Chase is a member of James River Writers, the National Society of the Daughters of the American Revolution, the Historical Novelist Society, and the Women’s Fiction Writers Association. Originally from Calgary, Canada, she resides in Richmond, Virginia.

Spotlight: My Ticket to Ride: How I Ran Away to England to Meet the Beatles and Got Rock and Roll Banned in Cleveland (A True Story from 1964) by Janice Mitchell

A true-adventure, coming-of-age tale set in the exhilarating first wave of Beatlemania …

It’s 1964, and 16-year-old Janice is struggling in an unhappy home in Cleveland when she falls suddenly, deeply in love … with the Beatles. They and their music stir in her an ecstatic new sense of freedom. With a friend, she hatches a bold plan to escape their dreary lives and run away to London to meet the Fab Four.

On their own for the first time—in “Beatleland”—they explore a new city, a new culture, and a new life, visiting the hippest clubs of Soho, meeting some nice English boys, hitchhiking to Liverpool …

But unbeknownst to them, the runaways have become international news—and a hunt is on.

Adventure and newfound freedom end abruptly when Janice is apprehended by London police and hauled home to Cleveland and an unforgiving juvenile justice system. Warned by responsible adults to put it all behind her, she doesn’t speak of her extraordinary adventure for more than fifty years.

In this memoir, she looks back with fresh insight on the heady early days of Beatlemania and an era in America when young women exercising some control over their lives presented a serious threat to adult society.

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About the Author

Janice Mitchell is a nationally recognized, award-winning investigator who has worked on high-media capital, criminal, and civil cases in New York City, including the Wendy’s Massacre and the Carnegie Deli Murders. She has also worked on international investigations for Hard Rock Café, Planet Hollywood, Warner Bros., Rolex, Gucci, Levi Strauss, and other trademarks. After uncovering new evidence in a criminal case that led to a wrongfully convicted man’s conviction being overturned, Hawkins-Mitchell was interviewed on Court TV by Rikki Klieman, who dubbed her “a modern-day Nancy Drew.” 

After 9/11, Hawkins-Mitchell moved from New York City back to her hometown of Cleveland. She is a retired Federal investigator, a private investigator, and an adjunct professor in the Criminal Justice Department of Tiffin University. She has written about some of her investigations for a local quarterly magazine in a column called “From the Case Files of Jan Mitchell, Private Investigator.”

She has been a lover of the Beatles since age 15 and became internationally known as a Beatlemaniac when she ran away from home at age 16 to find the Beatles in London and Liverpool. The adventure led to rock and roll and the Beatles being banned from performing in Cleveland from 1964 to 1966. Cleveland is now the home of the Rock and Roll Hall of Fame. Hawkins-Mitchell is the author of a forthcoming memoir about her adventure.

Hawkins-Mitchell received a bachelor’s degree from State University of New York and a master’s degree in criminal justice from Tiffin University. She currently lives in Bratenahl, Ohio, with her Yorkshire Terrier, Dashiell Hammett. A horse lover, she maintains an interest in the thoroughbred horse world and is a supporter of animal rescue organizations.

Spotlight: Take Your Lunch Break: Helpful Tips for Relieving Work-Related Stress by Massoma Alam Chohan

If you are tired of stress and anxiety impacting your work performance and even your health, you've chosen the right book.

Take Your Lunch Break: Helpful Tips for Relieving Work-Related Stress contains author Massoma Alam Chohan’s personal story of how anxiety almost cost her job and mental health, plus tons of research and original interviews with mental health professionals and high-performing leaders.

You’ll find twelve chapters packed with insights on:

· Workplace stressors: how they create or trigger feelings of anxiety, so you can act on them

· The root causes of anxiety and their effects on your well-being in the workplace

· Holistic stress management habits you can cultivate to be unshakable

· Ways to navigate performance anxiety, co-worker tension, and burnout to build resilience

· Practical strategies for work, that actually work to create a better work-life balance and how to ask for it

Take Your Lunch Break is for anyone who wants to ignite their passion, create a less stressful workplace, and clear their mind with renewed focus at work and home. Pack your lunch and get ready to embark on a transformational journey!

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About the Author

Massoma Alam Chohan is an Industrial and Organizational Psychologist, speaker, and author. Her TEDx Talk, “Go Spaghetti: Overcoming Anxiety” focuses on her advocacy for those experiencing anxiety. She holds a bachelor's in biology and psychology from the State University of Buffalo and a master’s degree from The Chicago School of Professional Psychology, as well as two years of medical school.

During her two-year internship with the United Nations at the International Council of Psychologists and the Department of Public Information, she was a panelist at two conferences focused on economic empowerment of women in the workplace and psychological effects on refugees. Massoma has lived in many countries and now resides in Buffalo, NY with her husband and two children.

Spotlight: The Gift of Failure: Turn My Missteps Into Your Epic Success by Ari Rastegar

If you haven’t failed, then you aren’t trying hard enough.

Not just the little failures either—the big ones.

The failures that push you to the edge of insanity and potentially put your entire career in jeopardy. The failures that knock you to the ground and won’t let you back up without fighting for your life. The failures that force you to ask better questions, to learn from your mistakes, and to commit to becoming a better person.

These are the failures that plant the seeds of greatness.

Everything Ari Rastegar has achieved was forged through failure. From delivering pizzas at DoubleDave’s to his rise as real estate’s “Oracle of Austin” (Forbes)—and every step (and misstep) in between—Ari owes his success not to what he did right but to what he did wrong.

In The Gift of Failure, Ari pulls back the curtain on his darkest moments—revealing the hard-earned lessons from his struggles, showing why prosperity in any enterprise is linked to prosperity in life. Full of Ari’s trademark wit, energy, compassion, and candor, this book will help you see failure in an entirely new way.

Buy on Amazon | Audible | Bookshop.org

About the Author

Ari Rastegar, a licensed attorney, founded Rastegar in 2015 with one mission: to build the future of real estate. A true renaissance man, Ari is a larger-than-life personality who is also an artist, technologist, screenwriter, health enthusiast, and entrepreneurial visionary with the ambition to change the world. He lives in his hometown of Austin, Texas, with his wife and their three children.

Spotlight: Through Her Eyes by Maheen Mazhar

Born into a Pakistani family and moved to America at the age of three, Through Her Eyes is a story of an American girl who finds her Pakistani roots constantly clashing with her American identity.

At times she feels like she belongs to both cultures and at times to none. Later, she finds out about the struggles her family had to face when she was born in Lahore, Pakistan: a country that fires gunshots in midair celebrating the birth of a boy while in certain areas of the country girls are flushed down the hospital toilet drains as soon as they are born. When Maheen enters her teens, her Pakistani roots constantly come into conflict with the teenage American culture around her. At times, she finds herself belonging to both her identities and at times she finds her Pakistani roots battling with her American identity.

Through Her Eyes is a story of a Pakistani American who has to face many hardships after being born in a country like Pakistan and how her struggles completely changed her life as she grows up and becomes the woman no one ever thought she could become.

Buy on Amazon | Bookshop.org

About the Author

Maheen Mazhar was born in Lahore, Pakistan and moved to New York with her parents at the age of three. Growing up as Pakistani-American there was always a clash between both of her identities. She graduated from New York University in 2019 and currently works in the Fashion PR Industry as a publicist. She writes about culture clashes, identity and societal norms and is extremely passionate about such topics. She doesn't believe in norms and standards and wants to see a world where more people are concerned about being their true selves rather than fitting into cultural/ societal norms of the world we live in. 

Spotlight: It's One of Us by J.T. Ellison

From the New York Times bestselling author comes this twisting, emotionally layered thriller about a marriage torn apart when the police arrive at an infertile couple’s door and reveal the husband’s son is the prime suspect in a murder. The perfect blend of exhilarating suspense and issue-driven book club fiction.

Everybody lies. Even the ones you think you know best of all . . .

Olivia Bender designs exquisite home interiors that satisfy the most demanding clients. But her own deepest desire can’t be fulfilled by marble counters or the perfect rug. She desperately wants to be a mother. Fertility treatments and IVF keep failing. And just when she feels she’s at her lowest point, the police deliver shocking news to Olivia and her husband, Park.

DNA results show that the prime suspect in a murder investigation is Park’s son. Olivia is relieved, knowing this is a mistake. Despite their desire, the Benders don’t have any children. Then comes the confession. Many years ago, Park donated sperm to a clinic. He has no idea how many times it was sold—or how many children he has sired.

As the murder investigation goes deeper, more terrible truths come to light. With every revelation, Olivia must face the unthinkable. The man she married has fathered a killer. But can she hold that against him when she keeps such dark secrets of her own?

This twisting, emotionally layered thriller explores the lies we tell to keep a marriage together--or break each other apart . . .

Excerpt

1

THE WIFE

There is blood again.

Olivia forces away the threatening tears. She will not collapse. She will not cry. She will stand up, square her shoulders and flush the toilet, whispering small words of benediction toward the life that was, that wasn’t, that could have been.

She will not linger; she will not acknowledge the sudden sense of emptiness consuming her body. She will not give this moment more than it deserves. It’s happened before, too many times now. It will happen again, her mind unhelpfully provides.

There is relief in this pain, some sort of primitive biological response to help ease her heavy heart. Olivia has never lied to herself about her feelings about having a child. She wants this, she’s sure of it. Wants the experience, wants to be able to speak the same language as her sisters in the fertility arts, her friends who’ve already birthed their own. And she loves the idea of being pregnant. Loves the feelings of that early flush of success—the soreness and tingling in her breasts, the spotty nausea, the excitement, the fatigue. Loves remembering that moment when she realized she was pregnant the first time.

She’d known even before she took the test. She could feel the life growing inside her. Feel the quickening pulse. A secret she held in her heart, managing several hours with just the two of them, alone in their nascent lives. Every room of the house looked new, fresh, dangerous. Sharp corners and glass coffee tables, no, no, those would have to be tempered, replaced. The sun glancing off the breakfast table—too bright here, the spot on the opposite side would be best for a high chair. The cat, snoozing in the window seat—how was she going to take an interloper? The plans. The plans.

After a carefully arranged lunch, fresh fruit and no soft cheeses, she’d driven to the bookstore for a copy of What to Expect When You’re Expecting, accepted the sweet congratulations of the bookseller—think, a complete stranger knew more than her family, her husband. She tied the plastic stick with its beautiful double pink lines inside two elaborate bows—one pink, one blue—and gave it to Park after an elegant dinner.

The look on his face—pride and fear and terror and joy, all mingled with desire—when he realized what she was saying. He’d been struck dumb, could only grin ear to ear and pat her leg for the first twenty minutes.

So much joy between them. So much possibility.

Olivia replayed that moment, over and over, every time she got pregnant. It helped chase away the furrowing, the angles and planes of Park’s forehead, cheek, chin, as they collapsed into sorrow when she’d miscarried the first time. And the next. And the next. Every time she lost their children, it was the same, all played out on Park’s handsome face: exaltation, fear, sorrow. Pity.

No, the being pregnant part was idyllic for her, albeit terribly brief. It’s only that she doesn’t know how she feels about what happens ten months hence, and the lifetime that follows. The stranger that comes into being. But that’s normal—at least, that’s what everyone tells her. All women feel nervous about what comes next. Her ambivalence isn’t what’s killing her babies. She can’t help but feel it’s her fault for not being certain to her marrow what she wants. That God is punishing her for being cavalier.

Of course, this internal conversation is moot. There is blood. Again.

She hastily makes her repairs—the materials are never far away. If she stashed the pads and tampons away in the hall cabinet, it would be bad luck. Too optimistic.

Not like they’re having any luck anyway. Six pregnancies. Six miscarriages. IUIs and IVF. Needles and hormones and pain, so much pain. More than anyone should have to bear.

With a momentary glance at the crime scene in the toilet, she depresses the handle.

“Goodbye,” she whispers. “I’m so sorry.”

Olivia brushes her teeth, then pulls a comb through her glossy, prenatal-enriched locks, rehearsing the breakfast conversation she must now have.

How does she tell Park she’s failed, yet again, to hold the tiny life inside her?

Downstairs, it is now just another morning, no different from any over the past several years. Just the two of them, getting ready for the day.

The television is on in the kitchen, tuned to the local morning show. Park whistles as he whisks eggs in a bright red bowl. Park’s breakfasts are legendary. Savory omelets, buckwheat blueberry pancakes, veggie frittatas, yogurts and homemade granola—you name it, he makes it. Olivia handles dinner. If she cooks three nights out of seven, she considers that a success. They eat like kings in the morning and paupers at night, and they love it.

She pauses at the door, watching him bustle around. He is already dressed for work, jeans and a button-down, black lace-up brogues. His “office” is in the backyard, in a shed Olivia converted for his use. A former—reformed—English professor on a semipermanent sabbatical, Park has launched a second career ghostwriting psychological thrillers. He claims to love the anonymity of it, that he can work so close to home, and the money is good. Enough. Not obscene, but enough. They’ve been able to afford four rounds of IUI and two in vitros so far. And as he says, writing is the perfect career for a man who wants to be a stay-at-home dad. There’s no reason for him to go back to teaching. Not now.

A pang in her heart, echoed by a sharp cramp in her stomach. They are throwing everything away. She is throwing everything away. This round of IVF, she only produced a few retrievable eggs, and this was their last embryo.

My God, she’s gotten clinical. She’s gotten cold. Babies. Not embryos. There are no more frozen babies. Which means she’ll have to do it all again, the weeks-long scientific process of creating a child: the suppression drugs, the early morning blood tests, the shots, the trigger, the surgery, the implantation. The rage and fear and pain. Again.

The money. It costs so, so much.

She has frozen at the edge of the kitchen, thoughts roiling, and Park senses her there, turns with a wide smile. The whisk clicks against the bowl in time with her heartbeat.

“How are my darlings feeling this morning? Mama and bebe hungry?”

She is saved from blurting out the truth—mama no more, bebe is dead—by the ringing of the doorbell.

Park frowns. “Who is here so early? Watch the eggs, will you?”

Even chickens can do what she cannot.

It’s infuriating. House cats escape into the woods and sixty days later purge themselves of tiny blind beings. Insects, birds, rats, rabbits, deer, reproduce without thought or hindrance.

Nearly four million women a year—a year!—manage to give birth.

But not her.

She’s not depressed, really, she’s not. She’s come to terms with this. It happens. Today will be a bad day, tomorrow will be better. They will try again. It will all be okay.

Mechanically, Olivia moves to the stove, accepts the wooden spatula. Park disappears toward the foyer, shoulders broad and waist nearly as trim as the day she met him. She will never get over his handsomeness, his winning personality. Everyone loves Park. How could you not? He is perfect. He is everything Olivia is not.

The television is blaring a breaking news alert, and she turns her attention to it, grateful for something, anything, to focus on beside the intransigent nature of her womb and the fear her husband will abandon her. The anchor is new, from Mississippi, with a voice soft as honey. Tupelo? No, Oxford, Olivia remembers; Park took her to a quaint bookstore there on the square one summer, long ago.

“Sad news this morning, as it has been confirmed the body found in Davidson County earlier this week belongs to young mother Beverly Cooke. Cooke has been missing for three months, after she was last seen going for a hike at Radnor Lake. Her car was found in the parking lot, with her purse and phone inside. Metro Nashville Police spokesperson Vanda Priory tells Channel Four Metro is working with the Tennessee Bureau of Investigation and Forensic Medical to determine her cause of death. The Cooke family released a statement a few minutes ago. ‘Thank you to everyone who has helped bring Beverly home. We will have more information on her burial soon. We ask for privacy during this difficult time.’ Metro now turns their attention to identifying a suspect. In this morning’s briefing, Homicide Detective William Osley stated that Metro has a lead and will be pursuing it vigorously. Next up, time to break into the cedar closet, it’s finally sweater weather!”

Olivia sighs in regret. That poor woman. Like everyone in Nashville, Olivia has followed the case religiously. To have a young mother—the kind of woman she’s so desperate to mold herself into— disappear into thin air from a safe, regularly traveled, popular spot, one Olivia herself hikes on occasion, has been terrifying. She knows Beverly Cooke, too, albeit peripherally. They were in a book club together a few years ago. Beverly was fun. Loud. Drank white wine in the kitchen of the house and gossiped about the neighbors. Never read the book.

Olivia stopped going after a few meetings. It was right before she’d started her first official fertility treatments, had two miscarriages behind her, was hopped up on Clomid and aspirin, and all anyone could do was talk babies. Beverly had just weaned her first and was drunk for the first time in two years. She alternated between complaining and cooing about the trials and joys of motherhood. Olivia couldn’t take it, this flagrant flaunting of the woman’s success. She stood stock still in the clubhouse kitchen, fingers clenching a glass of Chardonnay, envisioning the myriad ways she could murder Beverly. Cracking the glass on the counter’s edge and swiping it across Beverly’s pale stalk of a neck seemed the most expedient.

Honestly, she wanted to murder them all, the sycophantic breeders who took their ability to procreate for granted. They had no idea what she was going through. How she was tearing apart inside, month after month. How she felt the embryos detach and knew it was over. How Park’s face went from joy to disdain every time.

Some people wear their scars on the outside.

Some hide them deep, and never let anyone in to see them.

Olivia is still staring at the screen, which is blaring a commercial for car insurance, processing, remembering, fists balled so tightly she can feel her nails cutting the skin, when she hears her husband calling her name.

“Olivia?” His voice is pitched higher than normal, as if he’s excited, or scared.

Park enters the kitchen from the hall between the dining room and the butler’s pantry.

“Honey, they found Beverly—” she starts. But her words die in her throat when she sees two strangers, a man and a woman, standing behind him, people she knows immediately are police officers just by their wary bearing and shifting eyes that take in the whole room in a moment, then settle on her appraisingly.

“I know,” Park says, coming to her side, shutting off the gas. She’s burned the eggs; a sulfurous stench emanates from the gold-encrusted pan. He takes the spatula from her carefully. “It’s been on the news all morning. Liv, these detectives need to talk to us.”

“About?”

The man—stocky, slick smoky-lensed gold glasses, perfectly worn-in cowboy boots and a leather jacket over a button-down—takes a small step forward and removes his sunglasses. His eyes are the deepest espresso and hold something indefinable, between pity and accusation. It’s as if he knows what she is thinking, knows her uncharitable thoughts toward poor dead Beverly.

“Detective Osley, ma’am. My partner, Detective Moore. We’ve been working Beverly Cooke’s case. I understand you knew her? Our condolences for your loss.”

Olivia cuts her eyes at Park. What the hell has he been saying to them?

“I don’t know her. Didn’t. Not well. We were in a book club together, years ago. I don’t know what happened to her. I’m sorry I can’t be of more help.”

“Oh, we understand. That’s not why we’re here.” Osley glances at his partner. The woman is taller than he is, graceful in the way of ex–ballet dancers even in her street clothes, with a long, supple neck, hooded green eyes devoid of makeup and blond hair twisted into a thick no-nonsense bun worn low, brushing the collar of her shirt.

“Why are you here, exactly?” Olivia asks.

Park frowns at her tone. She’s come across too sharp, but my God, what she’s already handled this morning would break a lesser woman.

“It’s about our suspect in the Cooke case. Can we sit down?”

Olivia reigns in her self-loathing fury and turns on the charm. The consummate hostess act always works. Park has taught her that. “Oh, of course. Can I get you some coffee? Tea? We were making breakfast. Can we offer you some eggs, or a muffin? I have a fresh pan here—”

“No, ma’am, we’re fine,” Moore demurs. “Let’s sit down and have a chat.”

Olivia has a moment of sheer freak-out. Was it Park? Had he killed Beverly Cooke? Was that why they wanted to talk, because he was a suspect? If he was a suspect, would the police sit down with them casually in the kitchen? Wouldn’t they want something more official? Take him to the station? Did they need to call a lawyer? Her mind was going fifty thousand miles an hour, and Park was already convicted and in prison, and she was so alone in the big house, so lonely, before she reached a hand to pull out the chair.

She needs to knock off the true crime podcasts. Her husband is not a murderer. He is incapable of that kind of deceit.

Isn’t he?

Sometimes she wonders.

“Nice kitchen,” Osley says.

“Thank you.”

Olivia loves her kitchen. It is the model for all her signature looks. Airy, open, white cabinets with iron pulls, leathered white marble counters. A black granite–topped island just the right size for chopping and serving, light spilling in from the big bay window. A white oak French country table with elegant cane-backed chairs. It was the heart of her home, the heart of her life with Park.

Now, though, it is simply the site of his greatest betrayal. Forevermore, from this morning—with the burned eggs and the somber police and Park’s face whiter than bone—until the end of her tenure here, and even then, in remembrance, she would look at this precious place with fury and sadness for what could have been. The ghosts of the life they were supposed to have clung to her, suckled her spirit like a babe at her breast never would. Everywhere she looked were echoes of the shadow existence she was supposed to be living. Here, a frazzled mother, smiling despite her fatigue at the children she’d created. There, a loving father, always ready to lend a hand tossing a ball or helping with homework. And look, a trio of towheaded boys and a soft blonde princess girl, the teasing and laughter of their mealtimes. How the table would seem to grow smaller as the boys got older and took up more space. The girlfriends came, the boyfriends. The emptiness when it was just the two of them again, the children grown with their own lives, the table bursting at holidays only. The grandchildren, happiness and racket, the noise and the joy creeping out from the woodwork again.

She is alone. She will always be alone. She will not have this life. She will not have this dream.

Park made it so.

As the detectives continue to speak, softly, without rancor, and her world splinters, Olivia hardens, compresses, shrinks. She watches her husband and holds on to one small thought.

I have the power to destroy you, too. Dear God, give me the chance.

Excerpted from It’s One of Us @ 2023 by JT Ellison, used with permission by MIRA Books.

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About the Author

J.T. Ellison is the NYT and USA Today bestselling author of more than 20 novels, and the EMMY-award winning co-host of A WORD ON WORDS, Nashville's premier literary show. With millions of books in print, her work has won critical acclaim, prestigious awards, and has been published in 26 countries. Ellison lives in Nashville with her husband and twin kittens.

Connect:

Author website: https://www.jtellison.com/ 

Facebook: http://facebook.com/jtellison14  

Twitter: https://twitter.com/thrillerchick 

Instagram: https://www.instagram.com/thrillerchick