Spotlight: Gone to Ground by Morgan Hatch

The first in a suspenseful new trilogy, a fast-paced thriller set in the streets of Los Angeles, featuring a Mexican American high school senior embroiled in a conspiracy that threatens to destroy his neighborhood. 

Javier Jimenez is on a glide path to college while his brother, Alex, has done a 180 and is heading for trouble. Neither, however, have any idea what's coming their way when George Jones sets in motion his plan for their neighborhood.  "Some people flip homes.  I flip zip codes." It's a cataclysmic vision of urban renewal replete with manmade disasters, civil unrest, and a tsunami of ambitious Zoomers.

Meanwhile, Alex and Javier's feud quickly escalates, even as Alex finds himself in way over his head with Denker Street, the local gang.  The bodies start falling, and Javier soon realizes Jones has put a target on his back.  It's time to go to ground.  Can he keep Alex from falling further into the streets?  Can he outplay Jones at his own game? All this and his own hopes, once so bright, now fading like a smog-shrouded LA skyline.

Excerpt

The District Minister ended the ribbon cutting with a short, sober speech, the protest across the street having sucked the air out of his moment. They were a macabre group in whiteface, marble-eyed, arms out scarecrow fashion, and wearing the blue and white tunics of the fire victims. A small team of priests had started hanging garlands around the necks of each protester, a Vedic rite that lent a solemn air to the theatricality.  The Minister descended the dais, glad-handing the familiar faces and watched a stick-legged boy on his bike pedal by, his school portfolio slung across his back.

     The train’s horn announced its approach, the engine like the head of a dragon, something called a maglev that floated into sight as serenely as evening prayer candles on the Ganga.  A Hindu only when the cameras were around, the Minister had seen in these past twelve months an abject lesson in samsara worthy of Shiva, the rebirth of this forgotten section of Hyderabad made only possible from the cataclysm he had helped detonate.   The riots had cost him personally, his own son now lost in the political ether, his social media feed like an IV drip. All of it invented, a Bollywood set piece.  In the end, the factory fire had been his bridge too far, the charred corpses already making dream cameos.

     The boy on the bicycle was waiting for him under the banyan tree standing astride his bike. “Minister-ji.”  He clasped his hands in namaste, flung a leg over the seat, and then stood on his pedals, slipping back into the street, his portfolio left leaning against the tree.  The Minister gave it an indifferent look, half wishing he had simply told the boy to keep it: go buy a house with it, go buy twenty houses and a fleet of cars.  He felt the watchful gaze of the protesters, their arms still ramrod straight, mirroring the lengths of the train that now sat idling at the station where only nine months ago the garment factory had stood. Two city blocks in size, it had combusted so quickly, burned at such a high temperature that many of the porcelain fixtures had drooped in the heat like Dali clocks. Skip loaders arrived only hours after the final flames had been extinguished, as if parked at the top of the hill, waiting for the signal to come clear away the evidence. 

     In a city where people died waiting on permits, the pace at which the factory was bulldozed and then rebuilt six months later invited suspicion and soon after, anger. Not only was there now this eye-popping station but also an esplanade with al fresco dining, fire pits, fern bars, a Disneyland for the burgeoning young IT class.  The minister stared off into some middle distance, the ghosts of the factory fire now vanquished though not forgotten, the wordless echoes of the protesters the only thing he would remember from the day. 

Buy on Amazon | Bookshop.org

About the Author

Having taught in the LA public schools for nearly thirty years, Morgan now writes about the people and places he has come to know in the course of his career. He began writing Gone To Ground during the pandemic which was also a period of time in which LA city politics were riven with scandal. Add to this the perennial "crises" of homelessness, immigration, and gentrification, weave in LA's love-hate relationship with the bullet train, and you have a novel as sprawling as this city itself. 

Morgan lives in Los Angeles with his wife where he's trying to learn his mother-in- law's recipe for dal dhokli.

Spotlight: Tiny Wild Things by Danielle M. Wong

Publication date: August 4th 2025

Genres: Adult, Psychological Thriller

Synopsis:

I have always been drawn to tiny, wild things…

Journalist Fran Hendrix thinks she’s about to get the scoop of her career. A reclusive artist has chosen her to take his first interview since the tragic death of his wife years before. Not long after arriving at his secluded country estate, Fran receives a shocking anonymous message. He is lying to you. Get out while you can.

But Fran is a journalist. She’s not going anywhere without her story, even when her host refuses to answer her questions while seeming to know things about her life she hasn’t told anyone. When he suggests they go hunting together, Fran sees it as a chance to finally break through his defenses. But alone with him in the wilderness, she starts to question whether the note was right all along – and she should have gotten out while she still had the chance…

An utterly gripping psychological thriller from an award-winning author that will delight fans of The Hunting PartyThe Silent Patient and Sharp Objects.

Excerpt

PROLOGUE

So this is how it ends—with me standing over a corpse. Dirt wedged beneath my nails, blood caked onto my palms. Body fraught with tension. Heart thudding uncontrollably. Hands trembling, limbs stiff like the lifeless ones beneath me.

The sky shifts above as I bristle from the cold. From the shock, the truth, the knowing. I freeze for a moment—paralyzed by each drop of fear multiplying inside my gut. Succumbing to paranoia. What happens now?

Hypotheticals run through my psyche’s labyrinth, possibilities lost in the fray. My head clouds before instinct finally takes over. Movement beats inertia. I have to go. I need to get the hell out of this place.

Adrenaline courses through me as I snap into action. Bury the evidence, burn the remains. Get rid of the body. The body.

I screw my gaze shut, recalling everything that happened just moments before. I still see the light fading from both eyes…the life bleeding out in slow motion. I remember it like a film, the footage rolling across a screen at the forefront of my brain. I can’t stop it.

I feel a tightness in my chest. Is it sadness, regret, or something else altogether? Perhaps it’s just the disbelief catching up to me. The swell of emotions continues circulating in my veins. Sensations mount, threatening to burst right through my flesh.

My breath is ragged as I unfurl my fingers—still balled into a fist—and cast my stare downwards. Only one of us will make it out alive. I realize that now. Only one of us can survive.

Just then, there is a foreign sound behind me. I whip around to identify the source. Nothing. My vision blurs slightly, making me doubt everything I see. But it was more than a crunch of leaves. I am sure of it. Bile rises to the back of my throat as I take another look. I have the strange sense that something—or someone—is watching me.

Night will arrive soon, cloaking these surroundings in a blanket of blackness. The air has a tangible charge that tells me it is about to storm. Birds loom overhead—lurking like giant gray omens. In this moment, I am both predator and prey. The wind snaps violently against my body as I step further into the woods. It is time to leave.

I work quickly, erasing any and all signs of my presence.What will the police think? Will they believe me? As I go, my mind begins to spin a tale. A convincing story that explains everything, with no detail left unaccounted for.

When I am finished, there are no more traces in sight. Not a single inkling or clue left behind. It’s almost like I have disappeared entirely—from place, from memory. Like I was never even here at all.

Buy on Amazon | Bookshop.org

About the Author

Danielle M. Wong is a travel-obsessed author of psychological thrillers. She pens the type of stories that keep her up at night, featuring gripping scenes, complex characters, and twist-filled plots. She has been published to critical acclaim, earning Independent Press, Reader’s Favorite, and International Book Awards, among others. Danielle’s writing has been featured in Harper’s Bazaar, HuffPost, PopSugar, and Writer’s Digest. She is currently working on her next novel. 

Connect:

https://daniellemwong.com/

https://www.instagram.com/daniellemwong_/

https://www.facebook.com/daniellemwongauthor/

https://x.com/daniellemwong

https://www.goodreads.com/author/show/16165623.Danielle_M_Wong

Spotlight: Monster by Kayla Parent

Series: College Kingdom Series #1

Release: August 1, 2025

Genre: New Adult, Contemporary Romance

Jolie Dupree has it all. Killer curves, endless confidence, and a shot to wow the judges at the National Dance Championship. Her plan for senior year is simple: crush it on the dance floor, catch the eye of industry pros, and maybe bag the campus heartthrob along the way.

But when a wine-soaked disaster and an unexpected twin derail her plans, Jolie finds herself face-to-face with Maverick James: rugged, scarred, and brooding—the complete opposite of every guy she’s ever wanted.

Maverick may be a star on the football field, but when it comes to women, he's used to being ignored. Dismissed. Judged for a face he didn’t choose and a body that intimidates everyone in the room. Confidence? He’s never had it. Until Jolie barrels into his life with a stubborn desire to be his friends.

It’s not long before friendship turns into more. And somewhere between the late-night talks, whispered confessions, and moments of lingering touch, Jolie begins to realize that maybe the monster isn’t the villain of her story…

He’s the beginning. 

Buy on Amazon

About the Author

Kayla Parent has written over 350 digital stories and amassed hundreds of millions of reads across a dozen different platforms. 

Depending on her mood that day, she writes—and loves—both romance and horror. Her goals are to either make you fall in love with her characters, or frighten you enough to worry that one of them is hiding under your bed. 

She currently lives in Massachusetts with her swoon-worthy husband Jimmy, her sweet son Garrett, and her mischievous beagle Gus. When she's not writing, she's usually reading. She's enamored with historical romance, mythology, folk tales and true-life crime. She's also a self-proclaimed champagne enthusiast, a chronic daydreamer, and popcorn fanatic. 

Connect

Instagram: https://www.instagram.com/kaylaparent_writer/

Facebook: https://www.facebook.com/KaylaParentReads/

Goodreads: https://www.goodreads.com/author/show/9851662.Kayla_Parent

Amazon: https://www.amazon.com/stores/Kayla-Parent/author/B00PK6MCUK

Spotlight: A Willowcroft Cozy Mystery Series by Fran Heap

Genres: Adult, Cozy Mystery

Book 1: Murder, Mystery & Mothers

“You’d better leave town or else”.

After a devastating betrayal mystery writer Tammy Rumbelow flees LA for a charming blue cottage in Willowcroft, Michigan. But when a yellowed letter in the attic reveals an unsolved 70-year-old locked room murder in her living room, her peace is shattered.

Determined to start fresh, Tammy enlists the help of a ragtag group of locals:

Bookstore owner Olivia Huddlestone offers a sanctuary for clandestine conversations and genealogical sleuthing among her shelves.

Eccentric Mrs. Hazel Temperance mines her knitting circle for gossip.

Retired detective “Wally” has contacts at the sheriff’s department.

Tech whiz kid Xander Simmons hasn’t met a computer he didn’t like—or a website he can’t hack.

And a stray cat with a nose for clues…

As threatening letters appear and break-ins escalate around town, Tammy must prove to herself—and her inner critic—that she’s capable of solving a murder, or will that be two? 

Perfect for fans of multi-generational mysteries filled with quirky characters like Only Murders in the Building and crime-solving writers like Castle.

Excerpt

Her sandals clicked against the sidewalk as she ambled toward the square. The morning sun caught the store’s striped awnings—crisp white paired with cherry red, ocean blue, and tangerine orange—creating a carnival-like canopy.

It was like walking into a Hallmark Christmas movie, minus the snow. Unlike LA’s steel and glass, the century-old brick buildings wore their age like a badge of honor, their weathered cornices telling stories of decades past. A shopkeeper chatted with a mailman, both seemingly content to let time flow at its own pace.

Remnants of streamers and deflated balloons hung around the lampposts. Had she just missed a town event like a pie contest or a harvest festival? The kind of small-town events that filled cozy mysteries—the genre she was considering for revitalizing her writing career. Thriller mysteries were too stressful right now.

The town hall clock chimed the quarter hour. Two women paused their conversation to check the time—not by pulling out their smartphones, but by glancing up at the tower itself, just as generations before them must have done. In LA, she moved fast, always ready for a meeting or deadline. Here even the pigeons’ struts were slower across the cobblestones, unworried about being shooed away.

Spices and buttery pastry curled through the air, drawing a growl from her stomach. She followed the scent to the Sweet Crumbs bakery, its sunny yellow-and-white awning glowing beside the cool green-and-white stripes of the bookstore next door.

Inside, a round, jolly woman greeted Tammy.

“Good morning, lovely!” the woman said as her rosy cheeks dimpled. “I’m Mrs. Applewood. Welcome to our blissful bakery!”

Tammy returned the infectious energy with a cheesy grin.

“How are you settling in at the little blue cottage?” the woman asked.

“How did you know?”

“We’ve been expecting you. I helped make the sign on your door. I do hope it was still there when you arrived.”

“Yes, it was, and such a thoughtful touch. Thank you.” Tammy extended her hand across the counter. “I’m Tammy Rumbelow.”

Mrs. Applewood waved it off and came around. “That won’t do, my lovely. You’re one of us now.”

Before Tammy could react, two arms encircled her. Her body tensed, old defenses snapping into place. But as the seconds ticked by, something in the hug felt different—no hidden agenda, no expectations. Like the damaged plants in her garden, Tammy’s barriers needed tending. Did healing start by accepting help? She leaned in, her rigid posture softening despite the alarms blaring in her mind.

Tammy blinked back tears.

“There now. You’ve been officially welcomed to town.” Mrs. Applewood released Tammy and returned behind the counter as if the experience was an everyday occurrence. “That cottage has been empty for too long.”

Tammy took a deep breath.

“Now, what can I get for you this fine morning? The cinnamon rolls are straight out of the oven.”

Was this how people treated each other here? In LA, people rushed by, eyes glued to their phones. Trust and real relationships were rare commodities. But Mrs. Applewood seemed genuine. An unfamiliar emotion, yes, but that was the point of her second chance—learning to recognize authenticity when it appeared.

Buy on Amazon | Bookshop.org

Book 2: Skeletons, Secrets & Speakeasies

Some legacies are lost to time. Others are waiting to be found.

Tammy Rumbelow never imagined her fresh start in small-town Michigan would lead her into decades-old mysteries. But beneath the cozy book readings and bakery scents, Willowcroft hides the tangled roots of betrayal, buried truths, and a heist that was never meant to be uncovered.

With the help of her cat and a mismatched team of amateur sleuths—including a bookseller and genealogist, a tech-savvy teen, a sharp-eyed retiree, and a former sheriff—Tammy stumbles upon a hidden past woven through dusty tunnels, long-lost letters, and the fading whispers of women history tried to forget.

Together, they’ll piece together a mystery that spans generations—one that may rewrite everything the town thought it knew.

Warm, witty, and heartfelt, this cozy mystery is a love letter to found family, second chances, and the stories waiting to be told—if only someone is brave enough to dig deep. Scroll up and get your copy today!

Buy on Amazon | Bookshop.org

Book 3: Podcasts, Pretenders & Pumpkins

They wore masks long before Halloween.

The pumpkins are carved. The town is decorated. The annual Jack-o’-Lantern Walk is set to begin in Willowcroft.

When true crime podcaster Rowe Harvey rolls in for the Tunnel Museum opening, she’s not just chasing a story—she’s digging up a legacy of lies. But before she can hit publish, Rowe is found dead after the town’s Halloween festivities, and the small town’s secrets start unraveling faster than a cheap costume.

Tammy Rumbelow never planned to become a sleuth. But with her cat Lockie at her heels and a group of amateur sleuths by her side, she’s drawn into a web of old grudges, hidden identities, and whispers that echo through the town’s Prohibition tunnels.

Everyone has something to hide. The question is—who was pretending to be a friend… and who was pretending not to be a killer?

Warm, witty, and full of twists, Podcasts, Pretenders & Pumpkinsis a cozy mystery that proves in a town full of secrets, the truth wears many faces.

Buy on Amazon

About the Author

I am based in Melbourne, Australia but have lived in London, Copenhagen and New Jersey. I've been to 61 countries but want to visit over 190.

I'm a poor excuse of a redhead who loves ancient ruins and drains, hates dusting, revels in going behind the scenes, can't smile in photos and detests selfie sticks (though I now own one). 

I have a penchant for collecting quirky data and my favourite saying is: curiosity killed the cat, but information brought him back.

I have wanted to be a writer since I was nine but also had aspirations of being a famous actress, an astronaut, owning a department store and opening up a youth hostel. I became a career Nanny and Neonatal Nurse instead.

Now I am an author of cozy mystery novels (and travel books).

Connect:

https://franheapwriter.com/

https://www.facebook.com/profile.php?id=100089631683866

https://www.instagram.com/franheapwriter/

https://www.goodreads.com/author/show/29775524.Fran_Heap

Spotlight: You Make My Heart Giggle by Brent John Larsen

Nonfiction, Feel Good, Memoir

Date Published: July 29, 2025

Publisher: Elite Online Publishing

If you liked “Chicken Soup for the Soul” or “Tuesdays with Morrie,” you will love this book.

You Make My Heart Giggle: Dadisms, The Wisdom and Wit of Dad is the perfect book for anyone who cherishes the timeless wisdom of fathers and the lessons they impart, often disguised as quirky sayings. Whether you're seeking inspiration, laughter, or a heartfelt reminder of life's most cherished values, this book is for you.

Inside, you’ll discover:

●     Time-tested Dadisms, each packed with wisdom to inspire courage, persistence, and optimism—so you can tackle life's challenges with confidence.

●     Historical insights and personal stories, showing how these simple sayings align with some of history’s greatest moments, giving you a new appreciation for their deeper meanings.

●     A heartfelt tribute to fatherhood, reminding you of the love, humor, and guidance that shape our lives, so you can cherish and pass these lessons down to generations.

This book is authentic, inspiring, and proven to make you laugh, reflect, and appreciate the impact of a father’s words in ways you never imagined.

Don't wait, grab your copy today and relive the wisdom, laughter, and love that only a dad can provide!

Excerpt

A little about my dad

Little Johnny as my father was known spent his early childhood in cache valley a beautiful mountain setting in northern Utah.  The valley was lush and green in summer with horses and cows grazing peacefully in fields framed by homemade log and wire fences. The severe winters were in stark contrast to the mild summers. bitterly cold but beautiful. Each morning the sun would stream through the trees causing the hoar frost (which had settled on the branches during the night) to sparkle like a thousand little gems. Against a cobalt blue sky, the contrast was stunning. cache valley was a wonderful place for an active young boy to grow up in.  pine covered mountains to climb, clear running rivers to fish and plenty of places to explore.  cache valley got its name from the mountain men and trappers who traveled the Rockies in search of valuable furs, fox, beaver and bear, beaver pelts were in high demand in the east because top hats were all the rage and a beaver top hat signaled wealth and class. Jim Bridger, and Jedediah Smith were a few of those who roamed the high mountains in the 1820’s.  Jedediah was born and raised in Boston,  Jim  hailed from Chicago  These young men had left the comforts of eastern cities for the lonely and rugged life in the west.  it was a solitary existence always working the trap lines by themselves. Each spring around the first week in May, these intrepid young men would assemble together (to retrieve their hidden furs “caches” that they had created during the winter months,) in what was for them the high social event of the year It was called the rendezvous.

Dads father Rube was slight of build. He had come from humble circumstances. raised on a small farm that managed to put food on the table but little else. Rube would spend his entire life raising livestock and living off the land the same as his father and his grandfather before him had done.  Dads mother Charlotte was the daughter of John Anderson.  A tall man, and rather quiet and soft spoken.  He was impeccable in appearance. altogether a rather handsome man. He had amassed a small fortune in real estate, as president of the Logan First National Bank and the proprietor of the ZCMI Mercantile Store on main street.  in 1864 as a young boy He   had walked from St Louis to the Rocky Mountains to homestead with his family in the northern Utah Territory.   it was said of charlotte that she could have any man in the valley but settled on a quiet country boy. As a cattleman Rube was hardly ever home. He was demanding of his children but in a kind sort of way.

My father (little Johnny) was a very active and outgoing young boy with little fear of anything, always towering over his fellow schoolmates. Despite his size, he was a kind and gentle child. As an adult, he was larger than life not only physically, but he was also large intellectually, emotionally, and spiritually. At 6’ 6” 320 pounds, size 16 shoes, coat size 56, everyone quit calling him little Johnny and he simply became known as Big John.

He had an unwavering love for his country. He was part of what Tom Brokaw called “the Greatest Generation“ serving  in world war II in the south pacific. He was involved in the battles at Saipan, Tinian, Iwo Jima, Leyte, Philippines, and Okinawa. along with being part of one of the first contingencies to enter Hiroshima after the Atomic Bomb was dropped.

He loved golf, he loved to travel, he never held public office but was deeply involved in local caucuses, state conventions, and campaigning for candidates he believed in. As far as singing, he could not carry a tune, but he loved music and the arts and saw to it that we often attended the Utah  Symphony, plays at the Promised Valley Play House, and excursions to the local   galleries  so we could appreciate fine art. We could decide for ourselves as to whether or not we wanted to play sports, but we had no such freedom when it came to learning how to play a musical instrument. To dad it was non-negotiable,  He said simply. “You will”

I knew he loved me not only by what he said but by what he actually did. One night in late August of1968, my father came home from work and asked me if I could visit with him for a few minutes. My first though was “Oh no what have I done now. I soon realized that his tone was very different from past visits. He said, “Son I have been offered the job to be the principle of your high school, and I need to know if that would bother you in any way”? I then asked him “what he would do if the answer was yes”, His response surprised me, he said “Son, you are far more important than any job could ever be, and if it would cause you even the slightest worry or concern, I will turn the job down” I knew that he really wanted that job but  I also knew he really meant what he said. My answer to him was that it would be fine and for the next 3 years we had what many would call a rather unique experience together.

I hope the stories I tell  here will be of some interest, but more importantly I hope it will awaken in each reader the realization of the lessons that each has learned from those who have been  their source of inspiration and learning. Those who have truly made a difference in their lives.

Buy on Amazon

About the Author

Brent was a product of the fascinating and turbulent decades of the 60’s and 70’s. He came from a very average middle-class family. Growing up, he would be labeled by society’s standards as almost invisible. He was surrounded by incredible role models that greatly influenced his life, including teachers, friends, and most importantly, family. Brent was an Eagle Scout and served a two-year mission for his church in Northern England.

He met his future bride in a geology class at the University of Utah and graduated with a BS degree in History. Putting himself through school, he worked for First Security State Bank. Brent taught students with reading disabilities at Union Jr High School and History at Alta High School before leaving education to work for Pfizer Pharmaceutical. Eventually, he started his own highly successful construction company, which now includes three of his sons as part of the family business. He also owns 3 companies involved in real estate development and acquisition.

Brent's greatest joy comes from his family. He is a proud father to 2 daughters and 5 sons, and a contented grandpa to 30 grandchildren, with one great-grandchild on the way. He loves sports, photography, travel, especially in France, England, Holland, and the inside passage of Alaska and being in the outdoors; he cherishes time at their cabin in the Manti Lasal mountains or their condo in the red rock country of southern Utah. He enjoys hiking and rappelling slot canyons in the southwest and river running, especially the mighty Colorado River.  Brent also started the Metra Learning Center and On-line productions. He played the clarinet in the University of Utah marching and pep bands and remarkably built his first home with no prior construction experience, which still stands 45 years later.

Throughout his life, Brent has been driven by the undeniable influence one person can have on generations untold and the profound lessons taught by a father to his sons and daughters. His life reflects the deep and enduring relationship between a father and his children.

Website: youmakemyheartgiggle.com

Spotlight: The Amazon Author Formula Workbook by Penny C. Sansevieri

Many authors pour everything into writing the book—only to be stumped by what comes next.

Penny Sansevieri’s The Amazon Author Formula Workbook bridges that gap. This interactive companion to her bestselling guide offers structured, expert-driven support for building a sustainable Amazon strategy. With over a dozen worksheets and checklists, the workbook covers keyword research, pricing analysis, launch planning, ARC review tracking, retail page audits, and Amazon Ads—each step designed to help you take control of your visibility and sales. Authors can download all worksheets using a free access code provided in the book. With its guided format and strategic insights, the workbook empowers authors to stop guessing and start executing.

Excerpt

Understanding Amazon’s Ecosystem

Amazon is more than just the world’s largest online bookstore—it’s a complex ecosystem that, when understood and navigated correctly, can propel significant success for your books. In this chapter, we’ll dive into the core mechanics of how Amazon works for authors, from category rankings and algorithms to mastering keywords and metadata. Understanding these elements is the foundation for getting your book seen by the right readers.

Key Concepts

  1. Amazon's Algorithms and How They Work

Amazon uses algorithms to determine which books get the most visibility. These algorithms consider factors like sales velocity, reviews, and engagement. The better you understand how these factors play into your book’s success, the more you can take advantage of them.

2. Keyword Optimization

Keywords are essential for helping readers find your book. When people search for a topic, Amazon pulls up books based on the relevance of the keywords entered. Your book needs to be optimized with the right keywords that align with the subject your target readers are searching for.

3. Categories and Subcategories

Choosing the right categories can significantly impact your book’s visibility and its chances of becoming a bestseller within that category. By selecting both broad and niche categories, you can increase the likelihood of your book ranking high and staying visible for longer periods.

4. The Power of Bestseller and Hot New Release Lists

Appearing on Amazon’s bestseller lists, or hot new release lists is a great way to increase your book’s visibility. But reaching these lists isn’t just about luck—it’s about strategically positioning your book through timing, keywords, and initial sales pushes.

But before we dig into all of this, let’s find your perfect target reader. 

Who Are Your Target Readers?

What do you think are your correct keywords? Chances are, whatever you said may be wrong. The reality is that authors often perceive their book differently than they should. It’s not because they’ve misunderstood who their reader is, but they often assume their reader base is much larger than it is. This is in no way a bad thing. However, it’s all  about zeroing in on who your reader is. In other words, who would naturally gravitate to your book vs. who may stumble upon it accidentally and be intrigued? This latter group of readers is not your target. Let me explain. 

Let’s say you’ve written a young adult book. It’s an adventure story with some fantasy elements and you say, “Well, my book is not that dissimilar from the Harry Potter series, so clearly my target audience is very wide: young adults, and adults of all ages.”

Harry Potter did well across a variety of age groups; that’s a true statement. But it didn’t start out that way. The publisher started out by focusing on the core reader group and expanded out from there. 

Before you can dive headlong into finding great keywords, you need to identify your readers. What similar books do they read? How will your book help them, etc. 

Finding the Best Categories for Your Book

Putting your book in the wrong category is akin to shelving your book in the wrong place at a bookstore or library. You want to go where your readers are, which means being laser focused on which “shelf” your book should be on. 

There are two types of categories; the first are the standard industry categories, also referred to as BISAC (Book Industry Standards and Communications). The second are the Amazon Kindle categories. You’ll want to review my book to help better understand this process, as well! 

Generally, I recommend applying your Kindle book to these very Amazon-specific categories. Why? Because they’re unique, underused, and a great way to gain more visibility for your book. 

Buy on Amazon: Book | Workbook

About the Author

Sansevieri is one of publishing’s most respected voices in book marketing. Through her company Author Marketing Experts, she’s led campaigns that landed books on the New York Times, USA Today, and Wall Street Journal bestseller lists. Her no-nonsense approach, combined with a deep understanding of what makes readers (and algorithms) respond, has helped thousands of authors launch and grow their publishing careers. She continues to lead the conversation around effective marketing through her podcast and workshops.

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