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New Imprint to Publish Digital Influencers

It was announced yesterday via The New York Times by Judith Curr, President and Publisher of the Atria Publishing Group that together with United Talent Agency, Keywords Press, a new imprint specifically created to publish digital influencers, will be launched. They will offer these authors new business, creative development and marketing models designed in recognition and celebration of the unique relationship between digital stars and their global networks of hyper-connected fans. In launching the imprint, it will publish original works by five of today’s most popular digital personalities, with books to be released in late 2014 and early 2015.

“Keywords Press is being built to work with new authors who not only have unique voices, but also have a special and direct relationship with their fans,” commented Judith Curr. “We believe that this generation of digital stars, who are unprecedented in how they’ve built their brands and relate to their audiences, gives us an opportunity to rethink the traditional publishing model. We are excited for our new authors to work directly with their fans to determine what stories they want told, and we anticipate publishing works ranging from serious to comedic, fiction to non-fiction, practical advice to personal memoir. We are delighted to work with United Talent Agency, which is known for its digital innovation, to make Keywords Press a reality.”

The first books to be published by Keywords Press will be by Shay “ShayCarl” Butler, Shane Dawson, Justine “iJustine” Ezarik, Connor Franta and Joey Graceffa.

If you are interested in connecting with Keywords Press you can reach them via: FacebookTwitter or Instagram


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