If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers. This is the only author branding workbook that uses proven steps to guide you through building your written author brand.

This easy-to-follow (and often fun) step-by-step workbook-developed by an author and branding professional-will help you structure your own written author brand plan.

This workbook will guide you through steps to:

Structure realistic hours for writing versus marketing
Craft your particular author message
Outline how to connect with your targeted readers better
Select your author platform tools (digital, social media, and more)
Prioritize a plan to build your author platform tools
Establish standards for your author logo, graphics, and materials
Create a brand that is unique, consistent, and authentic

At the end of this comprehensive yet simple guide you will have a strategic written author brand plan.

Whether you're about to launch a debut novel, or you have a dozen published books, this workbook will help you stand strong and say, I Am the Boss of My Author Business!

PLUS: You'll also learn:

Why branding the author (not the book) will help sell more books
Who handles marketing for authors in order to grow your career
Why becoming an Author Entrepreneur will help you feel empowered
Publishing-related marketing and branding terms to make marketing easier
How and where authors make money... so you can earn more and do less

Grow your writing career beyond one book. Connect with your unique readers. Develop your author brand, by ORDERING THE BOOK today.

Buy on Amazon | Bookshop.org

About the Author

Karen A. Chase is an author, speaker, ad rand designer. Karen writes both fiction and nonfiction and shares behind-the-scenes details about #ChasingHistories. Order autograph copies via KarenAChase.com & follow her via @KarenAChase.

Her latest, BRAND THE AUTHOR (NOT THE BOOK) is a workbook for authors to build their own brand. Her debut Revolutionary War novel, CARRYING INDEPENDENCE, was No. 12 of the Top 100 Indie Books of 2019, a 2020 Library of Virginia Award Nominee. She has spoken with nearly one hundred historical, corporate, and trade audiences in the US and Canada—both virtually and in-person—about history, branding, and entrepreneurship.

Chase is a member of James River Writers, the National Society of the Daughters of the American Revolution, the Historical Novelist Society, and the Women’s Fiction Writers Association. Originally from Calgary, Canada, she resides in Richmond, Virginia.